Hughes (1)

Established in 1921, Hughes is a family-owned company with 28 stores across East Anglia to Birmingham and 4 service centres in East Anglia. They have been working with affiliates for many years and have a proven track record of delivering quality business. Compared stores had approximately the same assortment, the same attendance, and the same source of targeted visitors. But the prices in the partner's store were higher, and more sales were made! Of course, the question arises: “Why do people buy more often where goods are more expensive?”. Let's try to understand this problem and explain the "illogical" behavior of buyers. To do this, you need to find answers to the questions: What mistakes in the work of an online store can lead to the loss of customers? Why do customers sometimes prefer to shop where it is more expensive? What should be done to increase conversion? How to turn a store website into an effective sales tool? Show Less